Cookie and Privacy Policy

Privacy Policy

At Apex Accounts, we’re committed to maintaining the trust and confidence to visitors on our website. We do not pass on or sell your information to any third parties for marketing purposes. In our Privacy Policy, we include detailed information on when and why we collect your data, how we use it and how we keep it secure.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

1. What is Personal Information?

Personal Information (also known as personal data) is any information that identifies someone and any information that relates to that identified person.

2. Who is the Controller of your Personal Information?

The Controller of your Personal Information is AVHL Limited T/A Apex Accounts (with registered address at 12 Peers Way, Huncote, Leicester, LE9 3BT). You can contact us via email at: hello@apexaccounts.co.uk if you have any questions or concerns about our handling of your Personal Information, or if you wish to make a complaint.

3. What Personal Information do we collect and how do we use it?

We collect information via the “contact us” section of our website. Should you choose to submit a query via the online “contact us” form, we will collect your name, email address, subject matter and your query to us.

Any information given to us will be retained and used solely for the purposes of fulfilling your request for information (on any of our services, free or paid for). By information, we mean information about you collected through our website including your e-mail address and other information you give us.

4. Where do we store and process your Personal Information?

We are committed to ensuring that your information is secure. We have controls to limit access to your Personal Information so that it cannot be accessed outside of the firm. In order to prevent unauthorised access or disclosure we have put in place suitable physical and electronic procedures to safeguard and secure the information we collect online and ensure that we comply with the General Data Protection Regulation (“GDPR”)..

5. Why are we allowed to collect and use your Personal Information?

When we need to use your Personal Information for a specific purpose, we have to have a legal basis to do so. If we do not have a legal basis then the processing is not lawful and we are not allowed to use it. For each method by which we collect personal data, this privacy policy documents our lawful basis for processing the data. Where we rely on your consent to process your data, we explain how you can withdraw your consent and delete your data.

5.1 GoDaddy Ltd

Our site is hosted on our dedicated server provided by GoDaddy Ltd (“GoDaddy”). We consider GoDaddy to be a third-party data processor. All traffic (transferral of files) between this website is delivered over HTTPs. GoDaddy logs all requests in order to determine the causes of reported faults and to detect and block suspicious traffic. The log records the time of the request, your IP address, the requested resource, the referring site (if specified by your browser), and your browser’s user agent string (which will usually include the name and version of your browser and operating system).

Lawful basis for processing: Compliance with a legal obligation

Why? To comply with the GDPR obligation to implement appropriate technical measures to protect data

5.2 Tawk.to

This website uses Tawk.to (“Tawk”) to power its online messaging service. We consider Tawk to be a third-party data processor. Tawk records data such as your geographical location, device, internet browser, and operating system. None of this information Tawk provides us, personally identifies you to us. Tawk also records your computers IP address which could be used to personally identify you, but Tawk does not allow us to get that information. The Tawk privacy policy can be found at: https://www.tawk.to/privacy-policy

Lawful basis for processing: Pursuance of our legitimate interests

Why? To allow us to analyse how visitors interaction with our site in order to improve our site and our services

5.3 Google Analytics

We use Google Analytics to track visitor interaction with our site in order to produce statistical reports. We consider Google Analytics to be a third-party data processor.

We use the data from Google Analytics to find out the number of visitors using our site, to understand what pages they are visiting, see their website journey, and how they found our website. Google Analytics records data such as your geographical location, device, internet browser, and operating system. None of this information Google Analytics provides us personally identifies you to us. Google Analytics also records your computers IP address which could be used to personally identify you, but Google Analytics does not allow us to get that information. Google Analytics makes use of cookies, details of which can be found on Google’s developer guides. Disabling cookies on your internet browser will stop Google Analytics from tracking any part of your visit to pages within this website. For more information on how Google handles the data it collects, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245

To opt out of Google Analytics tracking on our site, see the Google Analytics section of our Cookie Policy. To opt out of Google Analytics tracking on all sites, use the Google Analytics Opt-out Browser Add-on.

Lawful basis for processing: Pursuance of our legitimate interests

Why? To allow us to analyse how visitors interaction with our site in order to improve our site and our services

6. How long do we keep your Personal Information?

Unless otherwise stated, we will keep your Personal Information for three years then we will securely delete it.

7. How do we protect and secure your Personal Information?

We use security measures, including physical, administrative, and technical safeguards to protect the confidentiality of your Personal Information. These measures include encryption, security certificates, access controls, information security technologies, policies, procedures and other information security measures to help protect your Information.

Should you choose to contact us using our online “contact us” form, none of the data that you supply will be stored on the website nor passed or processed onto any third parties. Instead, the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP).

Cookie Policy

1. About Cookies

This website uses cookies to better the users experience while visiting the website. Cookies are small pieces of text that are stored by your browser. Each cookie has a name and is associated with a particular site. When your browser sends a request to a site (for example, to download a page, image, or video), the computer that responds (known as a server) may tell your browser to set one or more cookies. When your browser makes further requests to the same site it sends the cookies back to the server. This allows the server to remember you as you browse the site, and provide features such as shopping baskets or password-protected areas.

2. Managing Cookies

You can enable and disable all and individual cookies through your browser settings, but if you choose to do so some features on our site will no longer work. The instructions for different browsers are noted below:

Google Chrome

Mozilla Firefox

Apple Safari

3. Types of Cookies

First-party cookies are set when you interact with our site. Your browser will only send these cookies in requests to our site.

Third-party cookies are created by domains other than the one you are visiting. They are used for cross-site tracking, retargeting and also to provide website owners with certain services such as live chats.

The different types of cookies we use on this website and how long they are stored for, are detailed below.

3.1 Essential Cookies

These cookies are necessary for our site to work correctly. You can block these cookies through your browser settings, but if you choose to do so some features will no longer work.

CookieScriptConsent - This is a first-party cookie which is used to remember your cookie preferences. It is created when you change your cookie preferences and expires after one month.

JSESSIONID - This is a third-party cookie which is used by GoDaddy to distinguish each visitor in order to apply appropriate security features. It is created when you first view our site and expires after one year. For more information, see the GoDaddy section of our privacy policy.

3.2 Google Analytics Cookies

These cookies are used by Google Analytics to track visitor interaction with our site in order to produce statistical reports for us. These cookies are created when you first view our site. For more information, see the Google Analytics section of our privacy policy.

_ga - This is a first-party cookie which is used to distinguish each visitor. It expires after two years.

_gid - This is a first-party cookie which is used to distinguish each visitor. It expires after one day.

_gat_gtag_UA_155198725_1 - This is a first-party cookie which is used to limit the number of requests sent to Google. It expires after fifty seconds.

3.3 Tawk.to Cookies

These cookies are used by Tawk.to to track visitor interaction with our site in order to produce statistical reports for us. These cookies are created when you first view our site. For more information, see the Tawk.to section of our privacy policy.

_tawkuuid - This is a first-party cookie which is used to provide the live chat service and remembers the end user so that past chat conversations can be identified to improve service. This expires after six months.

TawkConnectionTime - This is a first-party cookie which is used to provide the live chat service and remembers the end user so that past chat conversations can be identified to improve service. This expires at the end of the users session.

tawkUUID - This is a third-party cookie which is used to provide the live chat service and remembers the end user so that past chat conversations can be identified to improve service. This expires after six months.

TawkCookie - This is a first-party cookie which is used to provide the live chat service and remembers the end user so that past chat conversations can be identified to improve service. This expires at the end of the users session.

Tawk_5dd6e5bbd96992700fc89d86 - This is a first-party cookie which is used to provide the live chat service and remembers the end user so that past chat conversations can be identified to improve service. This expires at the end of the users session.

SS - This is a third-party cookie which is used to provide the live chat service and remembers the end user so that past chat conversations can be identified to improve service. This expires at the end of the users session.